MWP-2026-05·July 2026
Serious Illness · Fair ValueSerious Illness Cover in Ireland
Claims, definitions and fair value for consumers
Serious-illness cover pays on a contractual definition, not a diagnosis alone. Mapping each domestic office's policy conditions to a common disease classification and valuing them against independently sourced Irish incidence for ten representative lives, the fair-value index varies across offices by several times more than premium does; no office leads across the whole age range; and under unisex pricing an identical contract at an identical premium delivers less expected benefit to a woman than to a man.
0.24–0.93
Market fair-value range (avg buyer)
0.05–0.28
Male–female value gap
10
Representative lives valued