Real people, real advice.
Helping Irish families since 2006.

mylife.ie was built on a straightforward idea — that finding the right life insurance shouldn't mean accepting whatever your bank offers. Two decades on, that's still what gets us out of bed.

2006

Trading as mylife.ie

25+

Years combined experience

5

Life offices compared

QFA

Qualified adviser on every case

Our story

When Garfield and Donal founded SMP Financial in 2006, the Irish life insurance market had a problem. Most consumers bought their mortgage protection from their bank — not because it was the best option, but because it was the easiest. Thousands of families were paying more than they needed to, for policies that weren't always the right fit.

mylife.ie was the answer to that. A whole-of-market broker that would search all five Irish life offices, compare on price and terms, and make sure a qualified adviser had reviewed the case before anything was finalised.

Twenty years later, the team is bigger, the technology is faster, and the Irish mortgage market looks very different — but the approach is exactly the same. We compare the market, we give you straight advice, and we make sure you're properly covered.

What we do differently

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Whole-of-market

We compare Irish Life, Aviva, Royal London, New Ireland and Zurich Life. We have no exclusive arrangement with any insurer — our only job is to find the best option for you.

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Real adviser review

Every case is reviewed by a Qualified Financial Adviser before we make a recommendation. Technology speeds up the process; advice makes it right.

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Plain English

Life insurance doesn't need to be complicated. We'll always tell you what you need to know in language that makes sense — no jargon, no pressure.

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Fully regulated

SMP Financial Ltd t/a mylife.ie is authorised and regulated by the Central Bank of Ireland (C42382). You can verify our registration on the CBI's register at any time.

The team you'll work with

When you get a quote through mylife.ie, there's a real person behind it. Here's who you might hear from.

GS

Garfield Spollen

Partner & Co-founder

Garfield has been helping Irish families make sense of their finances for over 25 years. A UCD Commerce graduate and Qualified Financial Adviser, he's one of the founding partners of mylife.ie and brings deep expertise in long-term financial planning. If you've ever felt overwhelmed by insurance jargon, Garfield is the person who'll explain it plainly and make sure you walk away confident in your decision.

Financial planning · Pensions · Investments

DM

Donal Milmo-Penny

Partner & Co-founder

Donal co-founded mylife.ie in 2006 with a simple belief: Irish consumers deserve better than being handed whatever policy their bank happens to sell. With 25 years of experience advising business owners, professionals and families, Donal has seen every combination of mortgage, protection need and personal circumstance. His approach is always the same — understand your situation properly before recommending anything.

Protection planning · Mortgage protection · Inheritance planning

NM

Norah McNulty

Head of Client Relations

Norah is the person most clients speak to first — and the one they remember most. A Qualified Financial Adviser, Chartered Banker and Risk Professional with over 25 years in financial services, Norah joined mylife.ie in 2024 and immediately raised the bar on client communication. She has a particular talent for making sure nothing falls through the cracks, from the moment you submit your details to the day your policy is confirmed.

Client experience · Financial advisory · Pensions & retirement

Regulated and accountable

SMP Financial Ltd t/a mylife.ie is authorised by the Central Bank of Ireland as an insurance intermediary (registration C42382). That means we are legally required to act in your best interest, provide clear information, and maintain appropriate professional standards. You can verify our registration on the Central Bank's public register.

Authorised insurance intermediary — CBI C42382
Member of Brokers Ireland
Qualified Financial Adviser on every case
Subject to the Consumer Protection Code 2012
Subject to the Insurance Distribution Directive
GDPR compliant — your data is never sold
55 Ailesbury Road, Ballsbridge, Dublin 4 · 01 662 9133 · info@mylife.ie

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